Privacy Policy

Effective Date: 20.05.2025

App Name: Kale AI
Operator: Margarita.NL
Contact Email: [email protected]
Jurisdiction: Netherlands (EU)

1. Introduction

At Margarita.NL, we value your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use the Kale AI mobile application (“App”). We comply with the General Data Protection Regulation (GDPR) and other applicable EU privacy laws.

2. What Data We Collect

We currently collect the following data:

• Device Identifier: A non-personal unique identifier used to link your device to your generated recipe data.
• App Usage Data: Events and interactions within the app, collected via Firebase Analytics (if consent is given).
• Error Data: Anonymized error and crash reports collected via Sentry (if consent is given).
• Email Address (if provided): Collected when you opt in to receive promotional updates or news. This email address is stored in connection with your device identifier.

3. How We Use Your Data

We use the collected data to:

• Store and reload previously generated recipes associated with your device.
• Analyze general app usage to improve performance (with your consent).
• Detect and fix bugs or crashes (with your consent).
• Send you promotional or informational emails (only if you have opted in).

4. Legal Basis for Processing

We process your data under the following legal bases:

• Legitimate Interest: For core functionality (e.g., using device ID to reload your content).
• Consent: For analytics, diagnostics, and marketing communications. You may withdraw your consent at any time (see below).

5. Third-Party Services

We use third-party services to support our app:

• Firebase (Google Inc.): For analytics and remote configuration. See Google's Privacy Policy.
• Sentry (Functional Software, Inc.): For error tracking. See Sentry's Privacy Policy.
• AppsFlyer (AppsFlyer Ltd.): For mobile attribution and marketing analytics. See AppsFlyer's Privacy Policy.

These providers may process anonymized data within or outside the EU, subject to appropriate safeguards.

6. Data Retention

We retain your device identifier, recipe data, and (if provided) email address for as long as you use the App or remain subscribed. If you uninstall the app or request deletion, your data will be removed within a reasonable time.

7. Your Data Rights

Under the GDPR, you have the right to:

• Access the data we store about you
• Request correction or deletion of your data
• Withdraw your consent for analytics or marketing
• Lodge a complaint with your local Data Protection Authority

You may exercise your rights or withdraw your consent at any time by contacting us at [email protected].

8. Data Security

We implement technical and organizational safeguards to protect your data from unauthorized access, loss, or misuse. Data transmitted to third parties is encrypted and managed according to industry best practices.

9. International Transfers

Some of our third-party providers may process data outside the EU. Where this occurs, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify users through the App or our website. Continued use of the App after updates indicates acceptance of the new policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
📧 [email protected]